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What's Covered in my SEO Services
As a blogger, keyword research is essential to driving organic traffic. It helps you understand the underlying themes and subtopics of your niche. For instance, as a hiking blog owner, you’ll want to rank for specific keywords, such as “hiking.” However, the competition for the head keyword, i.e., “hiking”, can be very high. Instead, you’ll want to focus on long-tail keywords that make up a significant portion of organic traffic. Keyword research is, thus, a major part of SEO services.
Creating unique content is a crucial element to successful link building. By developing unique and highly resourceful content, you will attract people to your website naturally. Third parties are often willing to link to you for reasons such as quality, authority, and brand awareness. As a result, the likelihood of getting a link from another site increases. This method is the holy grail of link building. Regardless of your industry or niche, this type of linking will help your website achieve higher rankings.
While you may be familiar with on-page and off-page SEO, technical SEO is essential to the digital marketing equation. All three must be in good working order for your website to be fully optimized for search engines. A list of the best practices for technical SEO can be used to perform your own audit. A free audit will also reveal other areas of improvement that you may not have thought of. As part of any SEO services, it makes sense to kick start the association with a technical audit of your website.
Local SEO focuses on the location of a business, and many local searches done within 24 hours of the search. Google’s algorithm is based on several factors, such as the number of clicks on a business’s phone number, and so on. A business must optimize its website to include this information to make this happen.
On-Page SEO is an essential part of link building. This method is an excellent way to attract massive SEO traffic to your website. By using on-page SEO, you can boost the efficiency of your website and attract more visitors. You can also use this strategy to rank higher in search engines, convert more visitors, and win first page battles.
Off-Page SEO is the process of improving a website’s visibility by gaining inbound links. When a site receives more inbound links, search engines consider it credible. There are many methods of building inbound links, but white-hat link building is more secure. Social signals also play an important part in off-page SEO.
The use of outreach SEO tactics has grown exponentially in recent years, thanks to improvements in Google’s algorithms. Not only will these campaigns help your website appear higher on SERPs, but they will also drive more traffic and sales for your company. This technique works by establishing links between your content and other pages with similar content. Popular pages typically have high traffic, social shares, and authoritative backlinks. If you can build relationships with these websites, your website will rank well in search engines.
Backlinks have long been important for search engine optimization. The value of backlinks is mainly dependent on how relevant they are and from whom they are obtained. In the past, obtaining backlinks from niche sites helped a site’s ranking. However, after the Penguin algorithm, the entire backlinking landscape has changed. Now, backlinks should be contextual and from authoritative domains. A website with a large number of low-quality, spammy links will not appear near the top of the SERP (search engine results page).
EAT stands for Expertise, Authority, and Trustworthiness. It’s the latest Google ranking factor. The idea is to be an authority in the niche that you represent. However, not all experts are equal. Whether you’re an authority on a certain topic or a newbie in the field, you should always try to provide relevant and reliable information. Another term associated with EAT is YMYL – Your Money or Your Life Content. With the user’s expectation of search constantly changing, Google changes its standards too to be relevant. Ensure your content is too!