Module 1: Introduction to Digital Marketing

• Understanding Digital Marketing: Concepts and Scope
• Offline Advertising vs. Online Advertising: Key Differences
• Exploring Various Digital Marketing Channels: SEO, PPC, Social Media, and More

Module 2: Website Planning and Creation

• Selecting the Right Niche for Your Website
• Choosing a Domain Name that Represents Your Brand
• Setting Up Hosting and Installing WordPress
• Creating Engaging Posts and Pages
• Installing and Configuring Essential SEO Plugins
• Optimizing Website Speed for Better Performance

Module 3: Graphic Design for Digital Marketing

• Core Principles of Graphic Design
• Designing Eye-Catching Banners and Posters with Canva
• Sourcing Free Stock Photos for Website and Marketing Use

Module 4: Search Engine Optimization (SEO)

• Understanding How Search Engines Work
• Introduction to SEO: On-Page and Off-Page Techniques
• Conducting Keyword Research and Creating Meta Tags
• Optimizing Content, Headers, Images, and URLs
• Creating and Managing Robots.txt, Sitemap.html, and Sitemap.xml
• Implementing Link-Building Strategies: White Hat vs. Black Hat SEO
• Staying Updated with Google’s Latest Algorithms
• Google Business Listing and Local SEO Best Practices

Module 5: Blogging and Content Creation

• Setting Up and Designing a Blog
• Effective Blog Marketing Strategies
• Writing High-Quality, Engaging Blog Posts
• Tools for Creating Unique Content: Copyscape and Grammarly
• Automating Backlink Creation with IFTTT
• Monetizing Your Blog: Methods and Strategies

Module 6: Google Analytics

• Setting Up and Integrating Google Analytics with Your Website
• Analyzing Different Types of Traffic and Real-Time Reports
• Preparing Custom Reports and Setting Up Goals
• Utilizing Filters, Dashboards, and User Management
• Tracking Ecommerce Data and Other Advanced Features

Module 7: Google Search Console (Webmaster Tools)

• Adding and Verifying Your Site in Google Search Console
• Monitoring Crawl Errors, Google Fetch, and Search Queries
• Utilizing Structured Data, Rich Snippets, and Data Highlighter
• Testing Robots.txt and Managing Sitemap.xml
• Analyzing Links to Your Site and Internal Linking Structure
• Understanding and Responding to Google Messages

Module 8: Google Ads and PPC Advertising

• Introduction to Google Ads and Pay-Per-Click (PPC) Advertising
• Setting Up a Google Ads Account and Understanding PPC Mechanics
• Designing Effective PPC Campaigns: Keyword Research and AdGroup Setup
• Search and Display Advertising Techniques
• Implementing Remarketing, Gmail Ads, and Shopping Ads
• Creating and Managing Video Advertising and Universal App Campaigns
• Tracking Conversions and Optimizing Ads for Better Performance
  Budgeting, Billing, and Reporting Best Practices

Module 9: Social Media Marketing

• The Importance of Social Media Marketing in Today’s World
• Integrating Social Media Optimization (SMO) with SEO
• Creating and Optimizing Engaging Social Media Profiles
• Strategies for Effective Fan Page Creation, Marketing, and Engagement
• Utilizing Facebook Insights, Groups, Events, and Paid Campaigns
• Instagram Marketing: Profile Setup, Content Creation, and Advertising
  Twitter, LinkedIn, and YouTube Marketing Essentials
• Understanding Google+ Marketing and Social Media Management Tools

Module 10: Email Marketing

• The Role of Email Marketing in Digital Strategies
• Techniques for Acquiring and Managing Email Lists
• Best Practices for Crafting Effective Email Campaigns
• Enhancing Inbox Delivery Rates and Avoiding Spam Filters
• Tools for Sending Bulk Emails and Tracking Performance

Module 11: Content Marketing

• Developing a Results-Oriented Content Strategy
• Identifying Your Audience and Creating Personas
• Crafting Brand Content Style Guidelines
• Strategies for Topic Discovery and Content Creation
• Promoting Content Effectively Across Various Channels

Module 12: Mobile Marketing

• Designing Responsive Websites for Mobile Users
• Implementing Accelerated Mobile Pages (AMP)
• Running Mobile Ads and SMS Marketing Campaigns
• Leveraging WhatsApp for Business and Marketing Purposes

Module 13: E-Commerce and Online Shop Creation

• Building an Online Store Using WordPress and WooCommerce
• Understanding E-Commerce Business Models and Marketplaces
• Sourcing and Selling Profitable Products
• Implementing E-Commerce SEO and Shopping Ads

Module 14: Online Reputation Management

• Introduction to Online Reputation Management (ORM)
• Techniques for Identifying and Addressing Negative Reviews
• Strategies for Encouraging Positive Online Reviews
• Utilizing Top ORM Tools to Manage and Protect Your Brand

Module 15: Online Money-Making Methods

• Exploring Affiliate Marketing Opportunities
• Monetizing Blogs with Google AdSense and Other Revenue Streams
• Diversifying Income Sources through Various Online Channels

Module 16: Freelancing and Building a Digital Career

• An Overview of Freelancing: Opportunities and Challenges
• Best Practices for Client Interaction and Relationship Management
• Setting Up Professional Profiles on Freelancing Platforms
• Finding and Securing Projects from Freelance Websites
• Transitioning from Freelancing to Building a Digital Marketing Career

Module 17: AI in Digital Marketing & ChatGPT

• Introduction to Artificial Intelligence (AI) in Digital Marketing
• AI-Powered Tools for Digital Marketing
• Chatbots and Conversational AI
• ChatGPT: Revolutionizing Content Creation and Engagement
• Future Trends in AI and Marketing