By the end of this article 'Is Blogging Still Worth It in 2020?', you can decide if starting a blog is right for you?.
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A decade ago, blogs were considered or rather seen as a medium to express and share one’s feelings, thoughts, opinions, ideas, experiences…A lot like a personal diary!
And then, a revolution supervened!
Bloggers could monetize their blogs and ideas by connecting with readers across the globe and gaining influence.
As per internet live stats, hundreds of new blogs are published every second. The bloggers today are treated like celebrities; the award functions are being hosted for them, they star in movies, interviews, newsrooms, radio podcasts, etc.
Are you wondering: Why do people blog? Is blogging worth it? In this article, we’ll dive you into all the reasons as well as potential rewards, so that you can decide if starting a blog is right for you?
[Related article: How To Start A Blog And Make Money (2020)]
Is Blogging Still Worth It in 2020?
As long as you are educating readers and bringing them quality tips, advice, and tutorials, you’re in warm waters. It’s easy to start a profitable blog with this mission in mind. You’ll also be able to monetize it fairly simply.
But – if you venture into the more treacherous waters, the entertainment industry, then you got your work cut out for you. Blogging goes from being straightforward to being a mysterious viral formula that sometimes works and sometimes doesn’t.
When blogging just came on Google search, the first blogs just glorified the art of blogging which includes online journals, and in all likelihood, becoming a professional blogger and making money online wasn’t the goal.
Now people blog for many different reasons. There are many types of blogs – business, lifestyle, fashion, food, Coiffures, Travel and entertainment blogs, among others.
While the blogging scene has developed over the last decade, the benefits of blogging are still plentiful and will be there in future. Here is a list of reasons why people blog and how blogging can benefit your personal or professional life.
Before you dive with starting a blog, you probably want to find out if it’s worth the effort in the first place? As, you would not like to invest a ton of time into something that doesn’t give you anything in return.
So, is blogging worth it? The short answer is YES…
So first you need to ask yourself: why do you want to start a blog? What are you hoping to accomplish?
Here is a list of reasons why people blog and how blogging can benefit your personal or professional life.
4 Most Common Reasons for Starting a Blog
- To make money online
- To promote your business
- Just for fun!
- Build an Online Portfolio
Let’s take a look at each one.
[Related article: How To Start A Blog And Make Money (2020)]
Make Money Online
Blogging is a dream job for many people. You get to be your boss, you can work from home, and you can generate passive income.
That’s why so many people start a blog to make money online.
While bringing in money like this doesn’t suit everyone, you could reach this level of success if you put in a lot of hard work and new creative ideas.
As long as you monetize your blog, you can make money online. And there are several ways to monetize your blog from affiliate marketing and advertising, to selling digital products and services.
Any extra cash you bring in is a win, so starting a blog is worth it if that’s your goal.
Promote Your Business
If you have an existing business, blogging is a great way to promote it. By publishing regular blog posts, you can get more traffic to your website and you will increase the number of reaches. Regularity in publishing posts will also help you to introduce your business to more people.
We can take an example of a Whale Cove Inn having a blog on their website where they share beautiful travel photos and content about the Oregon Coast.
When people search online for places to travel in Oregon, Whale Cove Inn’s blog posts and websites are likely to come up in Google search engine results. This results in more traffic to their website and more leads that they can turn into customers.
Blogging has big benefits for businesses.
Businesses that blog, actually generate 2X more email traffic than those who don’t. Companies who blog receives 97% more links to their website than others.
B2B marketers that blogs receive 67% more leads than those that do not.
Blogging businesses has experience of 126% higher lead growth than non-blogging businesses.
And if you’re blogging for business, don’t forget to build an email list with a lead generation tool.
Adding an email opt-in form on your blog will help you turn website visitors into leads. Then, you can stay connected with them through email marketing and turn them into paying customers.
Just For Fun
Guess what? A lot of people also write a blog just for fun!
Blogging is a great platform where you can be yourself and can share and write about anything which you love!
What should you blog about? You can blog about anything you want! Want to share your travels? Start a travel blog. Got a lot of great parenting advice? Blog about it.
Not only is it fun, but it can give you several other benefits, including:
Boost Creativity – Blogging provides you a platform where you can showcase your ideas also a creative outlet where you can let out your thoughts through blogs as well as explore new and interesting ideas.
Building Confidence – Running a blog is something you can be proud of, Blogging helps you in building your confidence in writing skills, at phrases, keywords, taglines, and many more.
Make New Friends –In Blogging it’s easy to make new friends online, whether it’s your readers or fellow bloggers.
Learning Skills to Develop – The skills you use in blogging like Content writing, SEO, social media management, etc., can help you build your career or land a new job if blogging is just your side gig.
As you can see, if you want to start a blog as a hobby and you aren’t interested in turning it into a career, that’s cool! You’ll get a ton of other benefits from blogging that can enrich your life.
And the great thing about starting a blog is that it’s not an expensive hobby at all. There are many free blogging platforms available to you. You can start your professional blog website by just investing just a peanut amount. Take a look at our list of the best blogging platforms to find the best option for you.
Build an Online Portfolio
Blogging is a great way for aspiring authors and freelance writers to build up their portfolio online. By flashing their writing skills on large platforms with sweeping reach, freelancers can grow their exposure and sign new clients.
Is Blogging Dead?
With the popularity of YouTube and online video in general, as well as image-focused social media platforms like Instagram, many people are unsure if internet users are interested in reading blog posts at all anymore.
A lot of people wonder: Is blogging dead? Is blogging outdated?
Is blogging still worth it?
Are you also worried? and Do you also have the same question for blogging?
Don’t worry, blogging is still alive and well!
The vogue of images and video means that blogging has to evolve a little bit.
Instead of created blog posts with just plain text on a page, you can easily add eye-catching images and attention-grabbing videos to your blog posts to make your blog more engaging.
Adding images and videos will help your blog posts get seen by more people online—even by the people that are more interested in watching videos and looking photos than reading just simple blog posts.
And you don’t have to be a professional videographer or photographer to add video and images to your blog.
Adding images is super simple. Check out our post on how to find free images for your blog for step by step instructions.
For videos, remember that you can make a pretty awesome video on your iPhone. You can make your video more professional-looking by creating a thumbnail using a free tool like Canva. Canva offers YouTube templates so you can easily create a stunning thumbnail without any design skills.
You can also use a free video editing software like OpenShot to edit your videos, add effects or animations, and more.
Then, upload your video on YouTube or another video hosting site and embed your video into your WordPress blog posts.
Blog posts aren’t boring, they can be just as interesting and engaging as online videos, surely if you design and craft them well as they have attractive look and your audience finds it interesting.
So, is blogging worth it in 2020?
The answer is still YES!
I hope you found value in this article.
Please do share your views and feedback in the comments section below. It will only help me improve and in turn, help me in bringing out quality content for you.