By the end of this article on 'How to Find New Content Topic Ideas', you will be able to identify new avenues to comes up with content ideas.
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Without a doubt, coming up with content ideas is a SUPER important part of content marketing.
With the right topic, you’re already halfway through to a successful post. I’m hoping this article helps you identify new content topic ideas.
There’s no doubt about it: coming up with ideas for content can be tricky.
No question coming up with content ideas is a SUPER important part of content marketing.
With the right topic, you’re already halfway to a successful post.
But if you go with the wrong topic? Even the best blog post or video will fall flat.
I’d say that I spend about 20% of my time working on a post just on the topic ideas. Is it that important?
Fortunately, content ideation doesn’t have to be a time-consuming process… or a shot in the dark.
Here are 15 strategies that will help you come up with dozens of content ideas.
How to Find Content Topic Ideas
1. Answer The Public
AnswerThePublic is a cool free tool that’s perfect for coming up with high-quality content ideas.
Far apart from most tools, “Answer The Public” bubbles up questions which people ask online.
To use it, just type in a broad topic that you want to write about.
After a few minutes of the tool doing its thing, you’ll get a massive list of questions-based topics.
2. Twitter Search
Twitter is an underrated source of topic ideas.
The main issue with Twitter is that the content is all over the place.
All you need to do is search for a keyword for twitter search.
And you’ll get a list of tweets related to that term.
The coolest thing about “Twitter search” is that it brings up topics that are blowing up in trends.
And if the topics are relatively new, they’re probably not super competitive in the market.
If you want to get advanced, you can even filter by date, hashtags, and more.
3. Blog Comments
This is one of my favorite ways to find new content topic ideas.
You can either look at comments on your blog… or comments that people leave on a competitor’s blog.
The great thing about using comments from your blog is that you already KNOW that your audience is going to love the content you put out there. They’re asking you to write about that exact topic.
But if you don’t have comments from your blog that you can use, no worries. Comments on other blogs in your niche can also work.
My personal favourite platform to come up with content ideas is Quora.
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers.
Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.
5. Reddit Threads
But no matter what industry you happen to be in, you can usually find a subreddit where your target audience hangs out.
No matter where your audience hangs out on Reddit, the process for mining Reddit for content ideas is the same.
First, confirm that the subreddit is active. If you see that the last post is from more than a week ago, it’s probably a dead subreddit.
Once you find a popular subreddit, check out the questions that people are asking.
If you see someone asking a question on Reddit, it usually means that they already searched for an answer in Google. But they (obviously) didn’t find what they were looking for.
In other words: there’s a market for a piece of great content that helps that person answer that question or solve their problem.
6. Brainstorm Ideas
Sometimes the best blog post ideas don’t come from a fancy tool.
Brainstorming ideas on pen and paper can work GREAT.
The only thing to keep in mind about this process is this:
Focus on quantity over quality.
I don’t recommend evaluating each topic that you jot down. Instead, get as many potential topic ideas you can on paper.
Then, once the brainstorming session is over, you can evaluate the topics on your list.
7. Google Trends
Google Trends is an underrated topic and keyword research tool.
You can use Google Trends to see if a potential topic is moving in the right direction or not.
8. Google Trends – Interest
If the blue line is moving up and to the left, then you know that more and more people are typing that term into Google search.
This is Google’s way of bubbling up other trending topics that are closely tied to the keyword you just searched for.
8. Personal Stories
When in doubt, tell a story about something that happened to you.
It could be a success story. Or maybe tell your audience a story about a mistake you made.
How did you learn from it? How did you get to be where you are today?
It could be a recent story or one from the past. Master the art of storytelling.
Personal stories are great because they make your content unique. While people may have similar stories, the details of yours won’t be the same as anyone else’s.
9. Conduct interviews
How do you know what type of content your audience wants to see? Ask them directly to tell you.
Conduct interviews. Ask them about their habits.
The great thing about an interview is it doesn’t have to be direct. You don’t have to have a clear black and white question with a definitive yes or no answer.
Just find ways to get people talking.
You’d be surprised how interesting some of these statements can be. The responders may start feeding you new content ideas without even realizing it.
It’s in your best interest to record your interviews. That way, you can review them later instead of frantically trying to write things down while someone is speaking.
10. Competitor Websites
If you’re not sure what to write about, check out your competitor’s blog. This is one of the best ways to come up with long lists of topics in bunches.
Don’t get me wrong, I’m not telling you to steal or plagiarize. But there is nothing wrong with using their titles and concepts for idea generation.
Go through their posts and start writing topics you haven’t covered yet.
You have a huge advantage here because you can try to make your post about the same topic even better than theirs. For example, let’s say you’re using a top 10 list from a competitor’s blog as an inspiration for a new content idea. Well, you can try to one-up them by creating a top 15 list on the same topic.
In addition to your competitor’s titles for new content ideas, you can also look at other aspects of their website.
Read through their comments section. You already did this with the comments on your website, so it makes sense there will be ideas buried in other sites as well.
See if they have an FAQ page on their site. These questions can be ideas for the topics you can write about.
11. Recent Events
Depending on your brand, you may not want to be reporting breaking news.
It won’t speak to your audience, and it doesn’t fit with your company image.
But you can definitely come up with ways to get creative. When you’re watching the news or reading updates from an online source, try to figure out how you can make these topics relevant to your brand.
Looking up for local events or national trade shows related to your industry is not a bad idea, Isn’t it?
Give your audience information about the event. Tell them what they need to know if they want to attend or register.
12. Topic Generator Platforms
If you’re still stuck and can’t think of anything to write about or research, use online sources to help you generate topics.
One of my favorites is the HubSpot blog ideas generator.
As you can see, it’s pretty simple.
You Just have to add some keywords you want to include, and the tool will come up with a list of potential ideas.
In addition to the HubSpot tool, you can check out Portent’s content idea generator.
13. Sign up for Newsletters
Get content ideas delivered directly to your inbox.
Sign up for industry newsletters. You will be updated with trending topics, news, and events.
You can even sign up for competitor newsletters. See what they are discussing with their customers.
Use the topics covered in these emails to generate new content ideas.
14. New Products and Technology
If your company sells something, writing content about a new product release is a win-win scenario.
I briefly mentioned this earlier when I talked about product reviews.
First, you’ll be able to generate a buzz for the release, which will ultimately help you drive sales. But it also gives you something to write about.
Furthermore, staying up to date with the latest technology trends can help you come up with new topics to cover.
It doesn’t matter what industry you’re in or what type of business you have, new technology is evolving everywhere.
There could be new software directly related to your business or just a general advancement in your industry. These are all scenarios to consider sharing with your audience.
15. YouTube videos
All businesses should have a YouTube profile. Use it to upload videos, and then share those videos on all your marketing channels.
YouTube is also a resource for new ideas.
Treat it the same way as a Google search, which I previously discussed. As you start to type in a subject, you’ll see suggestions.
When you watch a video, there will be related videos on the sidebar for you to consider as well.
Those are suitable new content ideas related to this industry.
In addition to finding topics based on the titles of videos, you can also watch some of them to find some inspiration within their content.
Just as you did with your website and the websites of your competitors, you’ll also want to read through the comments section of YouTube videos. Check out the comments on your videos as well as the videos you’re watching to help generate new ideas.
I hope you found value in this article.
Please do share your views and feedback in the comments section below. It will only help me improve and in turn, help me in bringing out quality content for you.