How To Create An Online Store With Shopify
And as always, for any one-on-one consulting and assistance, you may contact me at firstname.lastname@example.org
Want to create an online store with Shopify? Want to start a Dropshipping business using Shopify?
This article (and a series of articles on Shopify) will cover how to create an online store with Shopify. This article will be a series of 7 articles. And by the end of these 7 days, you will be able to start an ECommerce store or even a Dropshipping business using Shopify.
Day #1: How To Create An Online Store With Shopify
I have written a number of article on eCommerce such as,
- How To Start An Online Store (2020)
- Why eCommerce & Why Start An Online Store (2020)?
- 12 Reasons Why Creating A Store on Shopify is Awesome
- Helping You Choose the Right Shopify Plan
The fact of the matter is if you are planning to take your local, brick-and-mortar business to the next level, it has to be online. You must start an online store.
And what better option than Shopify. And you can use Shopify not only to sell your physical products but also to sell your digital products. (Start a 14-day free trial with Shopify.)
If you are considering starting an online store, you have a number of options. While I have covered most of it in my article on ‘How To Start An Online Store (2020)’, here are some of the well know options available.
Best eCommerce Platforms To Create An Online Store
I will be covering all the above-mentioned eCommerce platforms as individual & separate articles. I have covered BigCommerce in one of my earlier article ‘How to Create An Online Store Using BigCommerce’
Day 2: How To Add A Product To Sell on Shopify
We learn how to add products, how to add product content & description and add products to a collection.
Day 3: How To Design Your Shopify Store
We get into customizing our store, point our Shopify store to a domain, add a theme, add pages, add navigation, etc.
Day 4: How To Set-Up Payment & Shipping on Your Shopify Store
We integrate the various payment gateways, checkout, legal and shipping options available on the Shopify store.
Day 5: An Understanding of Taxes, Billing & Settings on Shopify
While these may not necessarily be the most interesting bit, understanding taxes, billing, and the Shopify settings are of utmost importance to succeed in your online business.
Day 6: How To Promote & Launch Your Online Store
On the final day, we go through some of the channels, social media platforms, etc., to promote our online store. And eventually, launch our Shopify store.
Day 7: How To Start Dropshipping Business With Shopify
Stay tuned until the end of this course to start a Dropshipping business with Shopify. I will help you identify your products, vendors, and how to quickly start selling online with Shopify.
By the end of this free course, you will be able to start a full-fledged online business. Either by using Shopify and your own products (be it physical or digital) or by starting a Dropshipping business.
So, let us begin on day 1.
Day 1: How To Create An Online Store With Shopify
While many of us have heard of Shopify being a word class eCommerce platform that has everything you need to start, sell, market, and manage your online business, I will start day 1 with the absolute basics.
What is Shopify?
Shopify is an eCommerce platform that allows just about anyone to set up an online store, start selling their products, and accept payments all from the comfort of your home. Shopify also allows merchants to sell their products in person using the Shopify POS.
Shopify was started in 2004 when the founder Tobi wanted to sell snowboards with his then company, Snowdevil. He quickly realized how incredibly challenging it is to sell snowboards online.
Back then, if you wanted to sell online, you would have to develop an eCommerce website from scratch. There weren’t any plug and play eCommerce solutions, apart from maybe osCommerce (an open source platform). That again, had to be installed, and worked upon.
So he then decided to create an easy to use eCommerce platform himself, and that marked the birth of Shopify.
Some Interesting Facts About Shopify
- Shopify is the third top ecommerce platform with a market share of 20%.
- Currently, 427,676 websites use Shopify, while 5,300+ businesses use Shopify Plus.
- Shopify supports more than 600,000 businesses in about 175 countries.
- Well over 1 billion orders have been processed on Shopify so far, with total sales for merchants of more than $55 billion.
- Total revenue for 2018 was $1.073 billion, while the revenue for 2019 is expected to be between $1.48 billion and $1.50 billion.
- More than 70,000 retailers used Shopify POS in 2017.
- Shopify has paid hackers more than $850,000 for helping secure its $55 billion-plus customer transactions and data.
- Facebook is unsurprisingly number 1 as a source of social traffic and sales.
- Almost ⅓ of all social media visits to Shopify stores come from Facebook.
- Facebook has the highest conversion rate among all social media e-commerce traffic – at 1.85%.
- A mindblowing 85% of orders come from Facebook traffic.
- 29,000+ stores have been actively selling through Instagram since the launch of the sales channel.
- 30,000+ merchants have installed Facebook Messenger for their shops.
(Source: Hosting Tribunal)
How does Shopify work?
Whether you are starting out on your online venture, or you are a gadget freak and want to start selling your products, or an artist who would like to sell your paintings online, or even if you are an established business and want to cater to a global audience, Shopify is there to support you.
Listed below are different products and services that you could consider selling on Shopify. This list may spark off some new ideas for products and services that you could sell online.
- Physical Products
(either your own products or Dropshipping)
[Related article: What is Dropshipping & How does Dropshipping work?]
This could include arts & crafts, gadgets, groceries, jewelry, apparels, T-shirts (print-on-demand), gift boxes, etc., to name a few.
- Digital Products
This could include ebooks, audio books, themes, plugins, software, online courses, etc.
- Services & Consultations
Offer your customers a platform to book for an online appointment or consultation.
If you want to sell subscription boxes or if you’re a yoga studio owner you can use Shopify to sell your memberships and create member-only access to your content on your website.
Needless to say, Shopify has a great list of features to offer. And one such feature that is really crushing the market, is their awesome 24/7 customer support. They are forever ready to help you solve your issues, however trivial or complex they are.
I have listed the various features on offer, based on the payment plans you opt in for in my article on ‘Helping You Choose the Right Shopify Plan’
Essential Requirement Before You Start Your Shopify Store
While the following can always be done at a later point, I would advise you to be ready or at least to have mentally decided up on the following checklist. Here is a list of essential requirements before you start your Shopify store.
1. Product Photo
Be it your physical or digital product, you do need to have a product to sell. And with a product to sell, you require the product photos as well.
It is imperative you have really good quality, high resolution images when creating an online store. It goes without saying. Pictures do really create an impact. And when you are selling online, customers cannot touch and feel the product. Hence, a really high quality image will help the customer make that all important buying decision.
2. Business Name
Again, while you don’t require this to start your 14-day free trial with Shopify, it does help to have narrowed down on a business name. If you are existing in business, you would already have this ready. But if you are starting out, you need to decide on one.
When you do register for the 14-day free trial with Shopify, you will have a subdomain with the myshopify.com extension. For e.g., if I entered in my store name as ‘My Organic Health Store’, during the free trial period, you could access your online store by the URL https://myorganichealthstore.myshopify.com.
As soon as you buy a domain name (e.g., of a domain name registrar is NameCheap), you can point your Shopify store to the domain name you purchase.
This is an extension of the above. Once you do decide on a brand name, you will be able to come up with a logo design as well.
Visit the Shopify Tools page for more options to help you out.
This my friend, Shopify cannot help you! 😉
Rather, I can help you with the content bit. Yup, I create content for a lot of my clients too. Let me know if we can work together!
So, coming back to the content required for your product.
Put yourself in the place of the customer. If you are considering purchasing a product online, what would you like to read. In what format would you like to read. Long paragraphs, or bullet point descriptions?
You need to create great copywriting and content writing for your products. Your content needn’t be a thesis on the product. Whereas, very crisp to the point bullet points is all that is required. The content must have the features, benefits and the value add.
And most importantly, include keywords and phrases that you typically would search for on a search engine, e.g., on Google.
Ok then. So, I guess by now you have a fair idea of what Shopify is, how it works, if Shopify is right for you, and the essential checklists before setting up a Shopify store.
So what next now? Yes, it’s time to set up our online Shopify store.
Step #1: Start Your Free 14-Day Trial of Shopify
Step #2: Create your store
Step #3: Sit tight! 😉
Step #4: Your store is ready!
Step #5: Key in the required details
If you are not selling already, you could select an option accordingly.
For e.g., I selected ‘I’m not selling products yet‘.
I may vary based on what stage of business you are in. Select an appropriate option.
Do you have something to sell?
If yes, select an option accordingly.
If you haven’t started an online business or even an offline business, this will not be relevant.
Select the first option ‘I’m just getting started’ and proceed.
The last question in this step is to understand the type of product you would be selling on your Shopify store.
Step #6: Personal Details
Step #7: Your Shopify store is ready
Your store is ready. What you see below is the Shopify dashboard. A very powerful dashboard. On the left hand side you have the various links, such as Home, Orders, Products, Customers, Analytics, etc.
If you click on the ‘Online Store‘ link on the left hand side, you will notice your store as shown in the image below.
However, if you shared your link to someone else, they would not be able to view your online store.
For e.g., the store I created is https://myorganichealthstore.myshopify.com & if you were to view it, the following page will be displayed.
If you would like someone else to view your online store in the current state, you will have to select a payment plan from your Shopify dashboard.
While you needn’t pay for it right away, you will have to select a plan and key in your credit card details.
So, you could set up your online store, have it ready with all your products, and finally launch it for the world to see it.
Step #8: Final Step
You would have received an email seeking confirmation.
Go ahead and click on ‘Confirm email‘.
So, that’s about it for the Day 1 article on How To Create An Online Store With Shopify.
The next article in this 7-day series will be on How To Add A Product To Sell on Shopify. I do hope this article was of help. If it was, please do comment below and let me know so.
Catch you soon!
I hope you found value in this article.
Please do share your views and feedback in the comments section below. It will only help me improve and in turn, help me in bringing out quality content for you.