Hire a Digital Marketing Consultant
Helping my clients improve their online presence
Do you want a high-performing, lead-generating website for your business?
Are you looking to rank your website higher on search engines?
Want to build a brand on social media and engage better with your audience?
Want to run ads on Google or social media to target a wider audience?
Do you want highly engaging content for your WordPress blog or business?
If your answer is ‘yes’ to any of the above questions, I’d say we need to work together!
Why hire a digital marketing consultant?
“If your business is not on the internet, then your business will be out of business”
– Bill Gates
How true is that!
Online competition is getting fierce by the day. Every business, big or small, is trying to get a bite of the cherry. What this means is, if you don’t have your A-game on as far as digital marketing is concerned, your competitors win.
With more and more customers turning online, digital marketing needs to be part of your company’s marketing strategy.
This is where you need to hire a digital marketing consultant who can align with your business goals and help you achieve your sales targets.
Check out the list of digital marketing services that I can offer.
A digital marketing consultant can not only help you achieve your business goals most effectively but also in the most cost-efficient way.
I’ve mentioned below some reasons why you should consider working with a digital marketing consultant. Evaluate these before you hire a digital marketing consultant.
If you’ve decided to work with me, go ahead and use the calendar below to schedule a FREE 15-minute consultation call. This is where we get to know each other better and yes, your requirement too!
What are the things to consider when hiring a digital marketing consultant?
When you are hiring a digital marketing consultant, consider it as an investment into your business. Just like businesses take time to evolve and grow, so do your digital marketing initiatives.
As long as your marketing activities are aligned with your business goals, you should be covered for the long haul.
Use the following as a checklist of things to be considered when hiring a digital marketing consultant.
1. What are Your Business Needs and Objectives
It all starts here.
What are the business goals you want to achieve by hiring a digital marketing consultant? What do you need help with?
By setting clear and SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals for yourself (and the business), you will, in turn, be helping your digital marketing consultant chalk out a clear strategy on achieving your goals.
Examples of some key metrics that you could share with your digital marketing consultant are:
- A 50% increase in sales over the next 12 months
- A 200% boost in the website traffic within 6 months via SEO
- An online marketing budget reserved to $5,000 to increase sales by 30% over 3 months
Using these SMART goals, your digital marketing consultant can share a clear roadmap on the various marketing initiatives planned, such as content marketing strategies, social media marketing initiatives, outreach programs, and more.
2. Relevant Industry Expertise
Typically, digital marketing consultants service businesses within a specific industry/niche. For instance, when I started out, I used to cater to clients that were from industries such as real estate, travel, personal care, and education.
While my clientele has moved beyond the above-mentioned industries, it’s important for businesses to identify and engage with a consultant that either has relevant industry experience or has been doing this long enough to take on any industry.
While not knowing your industry isn’t a major deterrent, it surely helps when the digital marketing consultant knows what works and what doesn’t for the industry being considered.
The advantages of hiring a digital marketing consultant with relevant industry experience are:
- An in-depth understanding of your target customers
- Relevant industry knowledge
Hiring a professional digital marketing consultant doesn’t come cheap.
Based on their experience, the scope of work, targeted industry, the average hourly rate for digital marketing consultants is between $100 to $150 per hour.
If you foresee a longer engagement with your consultant (which is highly recommended), it would make sense to consider a retainer model. This arrangement works far less than the hourly basis and could work anywhere from $5,000 to $10,000 per month.
Many companies also opt to pay the digital marketing consultant using a value-based pricing model. Using this model, you pay your digital marketing consultant a percentage of the revenue generated via the various marketing campaigns launched.
Your digital marketing consultant will also be motivated to work harder simply because with better results come better earnings.
Whatever model best suits you, set your budget wisely.
Needless to mention, you must look at the digital marketing consultant’s portfolio and track record when deciding whom to hire.
Be it a specific marketing campaign they launched, the process carried out to list a website higher on search engines, the websites developed, articles completed, and so on.
This will give you a fair idea of the results your digital marketing consultant has achieved. And importantly, if you are associating with the right consultant for your business.
Review the testimonials on their website. They serve as social proof and can instill a sense of trust, that they can deliver what they claim.
While everyone may not necessarily be open to it, you could try contacting a few of the clients to check on the digital marketing consultant’s skills and professionalism.
Hiring a digital marketing consultant can surely help you grow your business.
When hiring a digital marketing consultant, make sure you hire one that’s best for your business, knows your industry, and has a proven record.
If you’d like to know more, go ahead and fix up a call with me. Use the calendar above to schedule a 15-minute free consultation call.
Here’s a partial list of clients I’ve worked with, in the past.