Yes, in addition to blogging, affiliate marketing & creating online courses, I am a Digital Marketing Consultant and do take up consulting projects as well!
From Branding to Website Solutions, Content Writing to Social Media Marketing, SEO to Email Marketing, I can help you build a successful online presence.
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I’ve been creating websites since the year 2000 (view my About page to know more about my journey as a Digital Marketing Consultant). I am against the concept of creating websites that turn out to be glorified brochures.
Your website is your online presence. It has to work for you 24/7, 365 days a year. It has to generate leads.
As mentioned in the intro above, in addition to being a blogger and an affiliate marketer, I am a Digital Marketing Consultant. I take up projects, where I can offer my end-to-end expertise to assist you to build a great online business.
As a Digital Marketing Consultant, I assist you in building a successful online business. Be it starting afresh, or revamping an existing website. Ensuring your website is responsive across all devices, has a great user interface, includes automation, email marketing sequences, etc.
I will be personally consulting (as a Digital Marketing Consultant), developing, and setting up all systems required for a seamless online user experience. I work as an extension of your team and my success is when you succeed, especially from the systems created online.
I take up projects wherein I can offer my complete assistance, from planning to execution and maintaining your online presence.
Services I offer as a Digital Marketing Consultant,
Branding is more than just designing a cool logo. According to the founder of Amazon, Jeff Bezos, a Brand is what people talk about you when you are not in the room. In today’s day & age, a successful brand has to be consistent. And by consistency, I mean the brand logo, the colors, the positioning, the message it portrays, etc., has to be consistent across all your platforms, be it your website, social media, hoarding, collaterals, packaging, signages, etc. And this doesn’t happen overnight. It’s a long term relation-building process with your audience.
So what does Branding take care of? From the conceptualizing to designing your logo, the corporate identity, which includes your business cards, collaterals, brochures, outdoor hoardings, signages, etc., all are covered in our Branding services.
2. Website Solutions
Ok. An all-important question. Do we really need a website? Especially now that you have several social media platforms that you could make use of. Maybe not. But, what if the platforms you are dependent on, suddenly decides not to promote the links or content that you have. Or, for all you know, they shut down their operations. Then what? Hence, build your own platform – a Website.
A website is more than just an online statement. And it’s definitely not your online brochure. Your website is your online shop, your online office, your online presence, that is open 24/7, 365 days a year. Once set up with the right systems and automation, your website will work for you round the clock. No employees or overheads for you to operate your online system.
You are, at the end of the day, setting up your website to bring in leads & inquiries. Create a great platform that will work for you seamlessly.
And that is exactly what I cover in my Website Solutions. Building a system that you will be proud of. Integrating your website with automation, chatbots, email marketing, and a lot more.
3. ECommerce Development
Haven’t you thought of scaling up your local business and catering to a wider audience? Or to be precise, cater to a global audience.
Well, that’s exactly what setting up an eCommerce business can help you achieve. There are several pros to building an online store. Most important being, you have a wider audience. You are not limiting your sales only to your local market. Another advantage being, you operate 24/7, 365 days a year. You can even wake up to sales having being completed. You can reduce overheads, in terms of reducing shop rentals, electricity, taxes, salaries, etc.
The benefits of an online store are huge. The key areas where you must focus on are sales & logistics. The way the world is going forward, especially in the post-COVID-19 era, one must consider taking your business online.
4. Content Writing
All you have is 15 seconds. That’s right! You have just 15 seconds to capture someone’s attention on your website. And after that, they’ve gone. And unless they really have a compelling reason, they will not return to your website.
So, how do you capture someone’s attention? Have a great hook or a catchy headline. Heard of the AIDA model? Attention, Interest, Desire & Action. Use the same model in your content.
Content really plays a huge role. Content can be either text, images, videos, infographics, etc. Creating great content is vital. If you would like to engage your customers and offer value, thereby building a relationship with your audience, content is of utmost importance.
Google too loves content. If your article is offering value and serves the customer’s purpose or pain point, Google will elevate your article in the search results. Yes, there are other metrics too. But nevertheless, Content is a great tool to build credibility.
Content writing again depends on your niche. And we cater to almost all niches, with our network of content writers.
5. Social Media Marketing (SMM)
Again here, I start off by asking a question. Do we really require social media? If so, which is the right platform to promote your business? Did you know? There’s a right time & day too to promote content on various social media platforms. Platforms such as Instagram has a very young crowd as compared to a Linkedin. Thus, your content has to be decided accordingly. You cannot be putting across memes on Linkedin if you would like to build a serious business.
Whatever said and done, Social Media is here to stay. And yes, we need to be a part of it. And why? Simple. Your target audience is out there on one of the social media platforms. And we, as a brand, have to be out there and find a way, to either organically or via paid ads to reach out to our target audience.
And, as compared to the print media or Google Ads, the cost of advertising is much less on Social Media platforms.
6. Search Engine Optimization (SEO)
It’s a foregone conclusion, that the leads & inquiries coming out of search engines are probably the best. Hence making, Search Engine Optimization (SEO) a key element in your online marketing activities. And why is SEO so important?
If you have noticed, when you have a requirement, the first obvious thought is, check it up on Google. The intent is very much there. As against social media, wherein the basic idea is to socialize. You do not go onto Social Media with the intent of buying or searching for information.
This very focused intent is the underlying reason why SEO & the results coming out of organic search results are far more genuine than impulse inquiries from social media.
However, Search Engine Optimization (SEO) takes time. You must factor in at least 4 to 6 months for your articles to show up if it has been well optimized. Hence, if you are looking at SEO as a service, please do give it the timeframe mentioned (4 to 6 months).
If you are interested in learning SEO, do consider taking up my course on SEO: Beginner To Advanced Course on SEO
7. Email Marketing
Probably the most underrated marketing strategy is Email Marketing. I cannot stress enough the importance of building an email list. SEO along with Email Marketing can be your best source of organic traffic and tool for sales.
Email marketing is not just buying email databases and blasting emails when you have a product launch. However potential the database may be, the list will only respond to you if you have built a relationship.
The key to building an email list is by offering value over a long period of time and building relationships. Even if your list had only 1000 members, it is better than mailing a 100,000 email list with a zero open rate. The 1000 members you have been nurturing over a period of time know you, aware of the value you can offer and you’ve built a relationship over a period of time. Hence the open rate is much higher.
Back the email list building with automation and drip marketing sequences. And that is the crux of email marketing.
If you would like to work together and hire a Digital Marketing Consultant, please do mail me at email@example.com.
Hope to hear from you soon!