A good advertising network provides the reach, scalability, and a larger audience for publishers. Ad networks also offer better ad targeting.

By working with an ad network, you can serve ads alongside certain content, target ads by location, or time of day, and use analytics data to improve your campaigns.

These benefits have made ad networks an essential part of digital marketing for publishers. However, they are not without costs.

Advertisers

In the Advertising Network, an advertiser pays to display their offer to the audience. These advertisers are not tied to any particular vertical, as they are not limited to websites.

Advertisers also have the option of selling the ad space on their own websites. Advertisers in the Advertising Network have various types of ads and can be as small as an affiliate, or as large as a corporation.

The advertising model is based on the principle that the publisher has an audience to market to, and therefore the publishers have a platform where they can put their ads.

Unlike direct deals, ad networks are designed to provide better tracking and measurement than ad placement on a website.

Ad networks typically offer advertisers access to a campaign management panel that enables them to create new campaigns or modify their existing campaigns.

Advertisers can also customize their campaigns by setting up budget models, targeting criteria, and other parameters. Ad networks also provide reporting services.

The data provided by these services is helpful to advertisers.

Publishers

Many publishers are looking for the best advertising networks to maximize the monetization potential of their sites. In order to find the best one, publishers must understand various aspects of their inventory.

With a comprehensive analysis, they should answer the following questions: geographic location, ad placement, and audience profile.

Below are a few tips to find the best advertising network for your site. All publishers should understand these factors before selecting the best one for their needs.

First, you should know that an ad network helps publishers monetize their content by controlling the fill rate, optimizing the yield, and transacting media buys. They perform all these functions through an ad server.

There are two types of ad servers: first-party and third-party ad servers.

A first-party ad server allows the publisher to deploy ads and transfer remnant traffic to ad exchanges. It also helps the publisher in reporting on the performance of the ad placements.

Ad Networks

Ad networks are online communities of publishers and advertisers that pool their ad inventory to meet buyers’ needs. These networks offer advertisers and publishers a variety of inventory and opportunities and can help build awareness and conversions.

They are the most common way for marketers to purchase ad inventory. The process of choosing the right ad network for your company depends on the marketing strategy of the company.

For example, luxury companies should target millionaires and billionaires, whereas mass-market companies should target all people.

Advertising on an ad network can boost your SEO, increase relevance, and maximize space utilization.

For example, Infolinks is one of the top ad networks, generating high revenue for over 350,000 publishers each month. It also works with the largest advertisers in the world, including Microsoft and Facebook.

Many publishers can monetize their sites by using ad networks, such as RevenueHits, Ezoic, Mediavine, among more, which also offers add-ons and widgets.

Costs

Ad networks are the intermediaries between publishers and advertisers. They help publishers sell unsold ad space and advertisers find inventory.

Ad networks differ from ad servers, which are used by both advertisers and publishers to track advertising campaigns.

Ad servers also facilitate the buying and selling of ads between publishers and advertisers. However, both types of networks use similar technology and have different functions.

To make the most of an ad network, you should know about its features, pricing, and payment methods.

The pricing structure of an advertising network is based on the type of ads it serves.

First-tier networks are those with a high-quality traffic and a high number of advertisers.

Second-tier networks primarily rely on syndicated ads from other networks.

However, be careful when comparing the costs of ad networks, as their tiers may be misleading.